Drive Agent Personal: Shiawase wo Mamoru Mono  

Tokio Marine Nichido Fire Insurance Company, ドライブエージェント パーソナル　～しあわせを守るもの～

A Tokio Marine Nichido Fire Insurance Company advertisement showcases their Drive Agent Personal service, which includes a drive recording feature for use in case of accidents. In the commercial, a mother is involved in an automobile accident while driving her son Hiroki to school. The ad emphasizes the bond between parent and child after the incident and how reassured they both feel thanks to the Drive Agent Personal service. Initially cold towards his mother, Hiroki visits her at the hospital where she apologizes for the accident. However, he responds in frustration. This event changes their relationship dynamic, causing Hiroki to appreciate his mother more. The commercial highlights the theme of "protecting happiness" through the Drive Agent Personal service. It automatically contacts an accident reception center when a strong shock is detected in the car and also alerts emergency services such as the fire department. Tokio Marine Nichido Fire Insurance Company aims to promote their service while providing customers with peace of mind.