Yuuji Fujiwara  

, 藤原 ゆうじ

Yuuji Fujiwara is a youthful individual employed at a small retail establishment alongside his bothersome coworker Takamiya. During his routine duties, he encounters an unusual pink creature known as Neneki, who develops feelings for him. As a result of this affection, Neneki now resides with Yuuji.