Anime Tenchou  

Animation Store Manager, aniten, アニメ店長, アニ店

Animation Store Manager! The character series "Anime Tenchou" is a CM for Animate, one of Japan's largest retailers of anime, games, and manga. It was created by Shimamoto Kazuhiko for promotional purposes and later adapted into a manga, radio drama, and OVA animated by GAINAX and directed by Anno Hideaki. The character series features Anizawa Meito, the blazing store manager who loves animation merchandise at heart. He takes over as the "store manager" of the newly opened specialty store for anime goods, Animate, after the former store manager was attacked by a rival store and passed away. His scarlet "store manager visor" is his trademark.